A Website is As Important As As Your Business/Organizations Itself And These Are Why:
If you want your company to be successful in the modern marketplace, you’ve got to have a professional website.
With over 2.2 billion people online, the internet has changed how consumers find and share information. The online world is expanding at a fast pace and is not showing any signs that it is slowing down. If you’re looking for an audience, more customers, or people to influence, the web is where your business needs to be. With over 82% of Australians using the Internet, it is no surprise that businesses with websites experience greater revenue per year than those without websites.
Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunity of new Clients or custormers for your business.
A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company
s marketing campaign, it costs next to nothing to do so. Your website will be the center of your companys online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising programs.
Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.
Your website is the backbone of your business, supporting all of your digital marketing efforts. Below, we’ll discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business.
Advantages Of Having a Business Website.
Your website can sell any product to anybody at any time from anywhere especially digital Products. Potential customers/Clients are not restricted to business hours opening or Closing Hours. Instead, they can go online and purchase products whenever they want. A website with an online shop can provide a dramatic boost in sales.
Apparently, when you have a website it does not close except if you or your Hosting company Close it. It is always open and ready to take orders and receive Payment (in the case of a well designed Websiye). If prospects or customers/Clients got home later than necessary and your store is already close. All they need to do is Log on to your website and purchase the things they need and they can get it by the next business day or instantly if delivery service is involved in your Services.
Having a website makes it very easy for people to access you, read up about your company, what you do and answer a bunch of questions they have about your company products/Services. By having a website people will be able to access your company/busines when they search for the kind of services/products your company serves on a search engine like google, yahoo or bing. It is true that if you don’t have a website your business may be found in a search engine if you have a listing in a directory.
Customers/Clients accessibility to self service seevice support will be a plus to your Business/Company over your competitors and as a result improve your overall customer service. A website can do this if you post support Q&As on your website or create a forum where users can ask each other questions about your product and other users can answer these questions. These answers to common problems or questions are then available on the internet if other customers of yours search in a search engine for a solution to this problem.
Your website can also gives your Customers/Clients as well as prospects and Staff access to your data center if you intend to, an action that could cost you a fortune when carried out in hard copy printing. A great example of this is my customer Gold Roast. How they utilize their website as a data center is they provide their customers with login’s to their complete product catalog. This allows customers to easily find any product they want and place an order or change an order. For Gold Roast it saves them money by not having to print out paper catalogs, they never need to reprint catalogs when pricing changes, it saves them time by never having to send the customer the catalog or updates to the catalog (hard copy or digital copies)
The Internet provides the potential for you to be visible to many millions of people. However, it’s not possible to reach those customers in your desired audience if they don’t know you exist. Studies show that 70 to 80 percent of consumers research businesses online when deciding whether to buy their goods or services. If they search for your business and can’t find a website, it’s almost as if you don’t exist
To a brick-and-mortar business, location is everything. Having your store or office in a place where lots of potential customers see you can provide a huge boost to the success of your business as it increases traffic and exposure. But today, many businesses offer goods and services to people who’ve never set foot in their physical location, owing to an established online presence by means of a responsive website.
Ability to reach more Audience is one of the important goal of a business/Company. There are more than 200 million people searching for businesses/Services online, this just show that your business will reach more people than you expect. Unlike having local store you are only limited to the place where you put up your store/office.
Content marketing is a very common and unobtrusive method of getting customers to trust your brand. With a Website, Content marketing becomes much more easier. It’s possible to do this from a social media account, but it’s much easier to share a wider range of items through your website. Additionally, web users are more likely to trust that your content is safe to download if they’re getting it directly from your website.
With a website, you can get personal with customers through blogs or create a space to share the latest industry news. You can embed videos or even run a podcast. Create white papers and ebooks for download, and share all sorts of infographics. As various forms of new content become an ideal avenue for marketing, you get the opportunity to establish what works best through your website. Knowing how to write great content for your website will bridge the gap between you and your target audience, as you start to realize what products they most engage with online. As a result, Attracts unexpected and unknown Customers/clients
When a regular customer/Client wants to ask of something to what you offer, they don’t need to rush to your store/office or call (maybe call when need clarification but email is use) they just go to your website and look for the services or products they want to purchase.
The Convenience customers & prospects enjoys when patronizing you will always keep them coming to you wheneverthey needs goods/Services of the type you offers. This will always be a deadly weapon against your Competitors.
Source Of Income
It can be surprising to discover how much money people are making Online. In addition to free content marketing materials, it’s possible to offer paid content through your website. Offering free content initially is good for building the trust and authority necessary to convince others to pay for content in addition to your products.
This is an ideal method for developing a source of passive income that further generates earnings for your business. It’s also one of the most common ways in which many people – particularly millennials – have supplemented their working income in recent years, according to recent financial data.
The Web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company’s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company’s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per-click advertising programs.
Having a website built and hosted is a very low cost of Advertising method. Depending on the quality of the website designer you choose and the complexity of your site it will usually cost between #10,000 and #30,000. The more professional and customized the higher the cost and only Featured Professionals at Jummikplus offers this exclUribe pricing through Jummikplus professional portal.
With a Website, You can have customers/clients advertise for you. This is also an effective means of Opportunity for Unpaid and effective Advertisement
Positive Return On Investment (ROI)
The great part about a website is that once you invest in it, you have it forever and it continues to work for you forever. What other advertising methods are there that once you pay for it once it continues to work for your business for ever? Not many. When you pay for a newspaper ad you get that one ad and any benefit that one ad generates but after that ad it is done. That money you spent on the newspaper ad is gone and you can never get it back. If you don’t get a return on investment from it, you never can. The same is true for google adwords, Facebook Ads, Linkedin Ads, a yellow page listing, magazine ads etc. Where as with a website, if you don’t make a positive ROI in the first year, no worries because you have from now until the end of time to get a return on your investment.
If we use the same example from the paragraph above for the first five years of having a website your costs will be #80,000. How many sales do you need to generate to pay this back? If you are in a business to business market my guess is that you may only need one sale to make your website investment worth while. If one sale is not enough, it is probably only a handful. The chances of your website generating more than a handful of customers over the course of five years is almost guaranteed given websites are about the #3 source of new customers for the average small businesses. Even if you are in a business to consumer market how much in sales would you need to make the website investment worth while? Generating that over the course of 5 years from a website is peanuts. Do the math but I am sure when you look at the numbers they will prove for themselves that it is worth while investing in a website.
If in today’s age you don’t have a website there is a good portion of the market that will not even consider you as an option let alone a priority when they are looking to buy.
If people are dealing with a supplier they are looking to purchase from and they don’t even have a website they pretty much write them off as an option to buy from and their view of that company will diminish to that of a company that is very poorly managed. With this viewpoint why would people want to purchase from a company like this?
Based on experience most people think similar to themselves. There are some people that do not hold this same thought but probably 80% of people have bad opinions of companies that don’t have websites.
The bottom line
A good website is as important to a Business/organization like the Business/organization itself.
Customers don’t necessarily have the means to travel to a physical location with their complaints or concerns as well as for their purchase. While phone numbers are still a common enough way for customers to communicate with a company’s customer service branch, most prefer to have an online, real-time option.
The importance of website-based communications can’t be ignored. While an active email is standard, making a chatbox available to a customer can make a huge difference. It might even affect their choice to make a purchase.
The Importance of a Website for your Business/Company cannot be over emphasized. No matter the size, a good customer service experience can through your Website can help enhance your website and might keep them on as a buyer in the future.